Michele Reister
Driving revenue growth for B2B SaaS, from early scale to market leadership
You’ve built product-market fit. Now you need a proven leader who can align marketing, sales, product, and operations to turn ambition into predictable pipeline and measurable growth. Without the right strategy and execution, momentum stalls and opportunities slip away.
Hi, I’m Michele Reister—an award-winning B2B SaaS marketing leader with a track record of scaling startups, accelerating growth in scale-ups, and steering enterprise go-to-market transformations.
I build and inspire cross-functional teams to deliver data-driven, product-led and sales-led motions, while crafting the messaging, positioning, and branding that make them stick. From co-selling with hyperscalers (AWS, GCP, Azure) and GSIs to designing razor-sharp RevOps dashboards, I turn complex go-to-market plays into predictable, high-impact revenue engines.
Learn More About Me
Professional Journey
1
Enterprise IT
Built foundational experience in enterprise technology marketing, developing expertise in complex B2B sales cycles and technical product positioning.
2
Team Building & Scale
Assembled and led full-stack marketing teams through hypergrowth phases, implementing scalable processes and technologies.
3
Successful Exits
Guided marketing strategies through two successful acquisitions, maintaining team cohesion and brand equity throughout transitions.
Values & Approach
Empathy-First Leadership
I create environments of psychological safety that fuel peak performance, believing that understanding team members' motivations leads to stronger outcomes.
Autonomy + Accountability
My leadership philosophy centers on giving teams the freedom to innovate while maintaining clear metrics for success and responsibility for results.
Continuous Learning
As an early AI adopter, I consistently explore emerging tech to sharpen GTM insights and maintain competitive advantage. A consummate student, I’m always seeking new knowledge to stay at the forefront of marketing innovation.
Thought Leadership
Strategic perspectives on modern B2B marketing challenges
AI Digital Twins 101: Why Every GTM Team Needs Them Now
Read article
Foundations for Success: How Marketing Ops Drives Revenue and Growth
Surviving the CMO Curse: How to Prove Your Value Before the Clock Runs Out
The Pipeline-Headcount Balance: Strategic Growth for Startup GTM Teams
My Career Evolution
1999 - 2004 - Enterprise Events Roots
Laid my foundation in B2B tech marketing running major industry trade shows, partner road shows, bespoke customer events, and more. (See my Father’s Day throwback on how event marketing hooked me: LinkedIn)
2004 - 2016 - Analytics Forge - 12 Years at SAS
Built deep domain expertise in analytics and customer marketing. Directed training & certification marketing programs and scaled customer events from 100 → 6,000 attendees, mastering data-driven engagement.
2016 - 2019 - Role Exploration
After a dozen years in one place, I sampled roles in large enterprises:
  • Red Hat: Love the mission, misfit on role scope
  • Informa: Great role, wrong industry fit
  • Sensus: Brilliant team, acquisition derailed my product vision
2019 - 2022 - Startup Spark
My first startup! Where I finally felt the buzz. As part of the exec team through a successful acquisition, I led marketing plus Partners & Alliances, Customer Education, and User Docs. Learned to move fast, celebrate small wins, and scale with scrappy creativity.
⭐ Successful Exit #1
2022 - 2024 - Scale-up Success
Joined a later-stage startup to professionalize GTM: introduced ABM, drove our Snowflake Marketplace launch, and navigated our Software AG & IBM acquisitions, co-creating the “Super iPaaS” category while preserving brand velocity.
⭐ Successful Exit #2
2024 - 2025 - Demand Generation Pioneer
Built a full-stack marketing engine from scratch in a one-year sprint:
  • 72% of pipeline sourced by marketing
  • +118% pipeline growth, +75% ARR growth
  • Established new roles in Product Marketing, Demand Generation, and Field Marketing
  • Recruited & trained a high-performance BDR team
Explore My Experience
Ready to dive deeper into my professional background and achievements?
Core Skills & Expertise
Strategy & Operations
  • Revenue Architecture: Bowtie Metrics
  • Multi-touch Attribution
  • PLG and Enterprise Sales Motions
  • Budget Optimization
  • Cross-functional Leadership
  • Positioning and Messaging
Demand & Growth
  • Account-Based Marketing (ABM)
  • Multi-channel Integrated Campaigns
  • Content Strategy
  • Integrated Paid/Organic Strategy
  • Experiential Marketing
  • SEO / GEO
Partner & Field Marketing
  • MDF Program Management
  • GSI Alliance Co-Marketing
  • Hyperscaler Marketplace Campaigns
  • Industry and Field Events
AI & Innovation
  • Prompt Engineering
  • Marketing Automation
  • AI Content Optimization
  • Custom GPT Builder
Experience & Impact: Case Studies
Pipeline Turnaround for
GRC SaaS Startup
  • 118% Growth in 12 Months
  • 75% ARR Growth
  • 1.8x → 2.5x Pipeline Coverage
  • 72% Marketing-Sourced Pipeline
Messaging & Positioning Transformation for Data Integration SaaS Scaleup
  • 10% increase in deal size
  • 15% decrease in time to close
  • 12% increase in win rates
ABM Program Launch & Attribution Modeling for Enterprise Data Platform
  • 70% Marketing-Sourced Pipeline
  • 23% MQA to SQA conversion (5 pts. above benchmark)
  • 12% improvement in velocity
Recent Consulting Engagements

Sales tax automation SaaS
Pipeline Recovery Strategy
Brand as a Growth Lever
Security management SaaS
Demand Generation Strategy
GRC scale-up SaaS
(NDA Confidential)
Category-Defining GTM Strategy
My Custom GPTs
Analyzes and enriches prompts with category, tags, use case, AI tool recommendations, and improvement tips. Formats output in a clean, tab-separated layout for easy copy-paste into Google Sheets. Perfect for building a smart, searchable prompt library.
On-demand executive recruiter & ATS specialist. Input your résumé, job description and company info to: 1) infer size, industry & culture; 2) audit each section with fit scores, ATS keyword & formatting checks; 3) provide Before→After edits & paste-ready copy. Offers a tailored cover letter draft.
Get customized interview briefs for marketing, revenue, and sales leadership roles. Receive role-specific company insights, strategic framing, core value propositions, key talking points, and tailored prep guidance to stand out confidently.
Hate replaying webinars or podcasts? Paste the transcript and get an instant study guide: TL;DR, key points, analogies, 7-day action plan, and resources. Ideal for readers who absorb faster on the page than through earbuds.
2025 Training & Certifications
Revenue Architecture (bowtie metrics)
CMOx Acclerator: The Functional Marketing® Framework
  • AI Augmentation for GTM Teams
  • AI for Modern Marketers
  • From AI Tools to AI Systems
  • CMO School
  • Inner Compass for Leaders
Certified by GTM Partners to deliver the GTM Operating System (GTM OS®), a framework for diagnosing and solving the 15 most common go-to-market challenges.
What Others Say
"Michele is the most genuine marketing leader I have worked under. Not only is she laser focused on the goals and performance of the marketing team and entire organization, Michele is an authentic person that supports and cares for the people she leads!"
- Field Marketing Manager (skip level report)
"Michele is a top notch leader who consistently works hard for her team and makes sure they have a seat at the table. She takes a transparent, empathetic, and authentic approach to leading and it's rewarded back to her with the motivation and loyalty of her team. Michele gives people the space to show up at work as their genuine self every day and the opportunity to speak their minds openly and respectfully. She listens and cares about individuals professionally and personally."
- Senior Manager, Customer Marketing (skip level report)
"Michele is an expert at bringing together disparate stakeholders to achieve initiatives that move the company forward."
- Manager, Technical Writing (direct report)
"Michele is a skilled marketer and program manager who handles some of our most critical projects. Her leadership skills, ability to manage individuals, attention to detail and customer-focus make her an asset to any results-driven organization."
- Director, Marketing (manager)
Beyond the Office
Motherhood
My greatest leadership teacher—balancing structure with spontaneity while nurturing growth has profoundly shaped my management approach.
Dog Fostering
I've hosted numerous rescue dogs, applying the patience and adaptability these experiences require to build empathetic team cultures that embrace challenges.
Travel & Global Perspective
Leading executive retreats in international destinations and managing a globally dispersed team has deepened my cultural agility—an essential skill for marketing leaders in global organizations.
Board Director, ATHENA International
Actively contributing to women's leadership development in tech through mentorship programs and career advancement initiatives. Currently training to become an ATHENA Leadership Development Program facilitator.
Ready to Scale? Let's Talk.